$600,000 in Lost Facebook Advertising Link

The future of advertising is probably bad for everyone except the ad network:

We spent over $600,000-plus to get these fans. And we haven’t run any campaigns for over two years, but still our pages are growing at 100,000-plus new likes every week. And I bet that most of them are fake likes with fake profiles," Brar says. “How many did we pay for that are fake?

I don’t think ignoring a bill from Facebook will result in a desirable outcome though.