The deranged statement from LaCroix’s CEO Nick Caporella, annotated.
I do enjoy an occasional grapefruit water, but what I really need on most days is a human readable translation of corporate bullshit. So refreshing!
Speaking of woeful acts of God, by 2018, America was drinking so much LaCroix that “pamplemousse” LaCroix bathing suits became a thing. The more offensive of Caporella’s words and alleged actions aside, maybe this total nonsense is what we get for not properly scolding a beverage that can’t just say “grapefruit.”