The deranged statement from LaCroix’s CEO Nick Caporella, annotated.

I do enjoy an occasional grapefruit water, but what I really need on most days is a human readable translation of corporate bullshit. So refreshing!

Shannon Palus at Slate

Speaking of woeful acts of God, by 2018, America was drinking so much LaCroix that “pamplemousse” LaCroix bathing suits became a thing. The more offensive of Caporella’s words and alleged actions aside, maybe this total nonsense is what we get for not properly scolding a beverage that can’t just say “grapefruit.”