Farm to Fable Link

What a terrific piece of reporting.

Asked about the provenance of the unspecified “small farms” venison, Cuarta said he buys it from Jackman Ranch in Clewiston. Jackman’s Mark Hoegh said that, while he does sell the Don CeSar wagyu filet mignon, he does not sell them venison, because he does not produce venison.

It’s not enough to know that there is no regulation or enforcement, we should assume purposeful deception with every new trend. “Local”, “Small”, and many other words that make us feel good have no common definition. What is common, is that people like to make money.