This was a wonderful talk by Kathy Sierra
If only I had engaged more with brands…
Kathy is a great speaker that knows how to tell a great story. While she is talking about how to win over users by being awesome, I took a lot of what she said as just really good advice for anything. The competition to be mediocre is high. The competition to be amazing is actually pretty low.
SoftewareIndie.com is a good Web site to follow if you are interested in software development. Smart stuff all over the place.