From the Hulu press release:
Today Hulu is offering a commercial-free option to subscribers. Viewers now have the choice to watch Hulu commercial free for $11.99 per month or with limited commercials for $7.99 per month
The primary reason I don't like Hulu is that their commercials are far too repetitive and there were too many of them for what it cost. At $12 per month, this could be an excellent supplement to HBO Now and cutting premium channels on cable TV. Times are changing.
By way of Joshua Topolsky