From the 1Password blog (which is totally worth subscribing to):
It all came to a head when we were on a business trip and in a meeting with a handful of individuals whose opinions we really respect. With our usual gusto we showed off 1Password for Apple Watch and…it fell flat. Out of the five people in the room with us, only one person was genuinely excited about. They say two outta three ain’t bad. No one ever says anything about one outta five.
I love these candid looks into development. It's not magic. It's just work by people that care about what they make.