Verizon and Relevant Mobile Advertising

Verizon would like to monitor what you are doing with your mobile device and inject their advertising. You can opt out but it’s a pain. I suggest every single customer call them. They’d love that.

Note: if you have a multi-line account, you must indicate your privacy choices with respect to each individual line.

And what are they collecting:

The information we use for this program includes the postal address we have for you and certain consumer information such as your device type and language preference, as well as demographic and interest categories obtained from other companies. This information might include your gender, age range, and interests (i.e. sports fan, frequent diner, or pet owner). In addition, we will use an anonymous, unique identifier we create when you register on our websites. This may allow an advertiser to use information they have about your visits to online websites to deliver marketing messages to mobile devices on our network. We do not share information that identifies you personally outside of Verizon as part of this program.

Cool. They don’t identify you personally. Just your address, demographic info, interests and how you use the internet. Just meta data.

The only thing that surprises me about this is that they offer an opt-out. For whatever that’s worth.

By way of @potatowire, the cutest sarcastic baby on the internet.