The Bursting of the Big Data Bubble Link

I’ve always wondered why so many companies were interested in big data. I think most are misinterpreting the concept.

Most companies don’t have the data that Google has, and can never hope to cash in on stuff at the scale of the ad traffic that Google sees. Even so, there are lots of smaller but real gains that lots of companies – but not all – could potentially realize if they collected the right kind of data and had good data people helping them.