Zuckerberg World President [Link]

March 06, 2017 by Gabe | [mmd] | ℳ↫

From Jean-Louis Gassée:

While persuading a consumer to buy a particular brand of suds seems banal enough, keep in mind the force of Facebook’s algorithms. In order to influence buying decisions, algorithms not only push consumers in a particular direction, they can steer them away from “unwanted” conclusions by injecting biased, partial information that subtly alters the user’s landscape and changes how a product is perceived.

This is something I think about a lot. We pretend algorithms are working to find the best result for OUR needs and forget that they are working to find the best way to generate revenue.

blog comments powered by Disqus