IFTTT Updates and Competition

It’s an interesting week for IFTTT. At the same time they announce a complete redesign (in both functionality and design), Microsoft dips their straw into the web automation milkshake. I was a huge fan of IFTTT for many years, but the lack of a solid business model a dramatic increase in venture capital lead me to cut ties. I like their technology and the new features look great. But I think I trust Microsoft more even if they have far fewer integrations. Zapier is a nice alternative but the price is too steep for the value I get out of it. Zapier also fails more often than IFTTT for the simple tasks I’m using.

At the very least, it’s nice to see competition in the field. The first real benefit we get is multiple actions from a single trigger, which is something I always wanted from IFTTT.