That means AOL’s ad network will be able to match millions of Internet users to their real-world details gathered by Verizon, including — “your gender, age range and interests.” AOL’s network is on 40 percent of websites, including on ProPublica.
AOL will also be able to use data from Verizon’s identifier to track the apps that mobile users open, what sites they visit, and for how long. Verizon purchased AOL earlier this year.
I guess one man's advertising "innovation" is another's dystopia. If you don't want tracking cookies, just don't use an ISP, you freeloader.