There’s a real problem with iTunes TV show pricing.
The media studios have become very transparent in the their approach towards digital media: Make it too expensive to be viable and push everyone to the old media.
Here’s a good example. Looking at the Kids in the Hall series on iTunes[1], I can get all five seasons for a total of $165 (that’s $33 x 5 seasons). That seems expensive. Maybe it’s just lack of demand for a niche show. Let’s take a look at Amazon.
The box set of all 5 seasons is $60 brand new. Wait! What? So digital delivery of the same content[2] is $100 more than buying a physical product and shipping it to my house?
The only explanations I can see are that A&E (the content owners) think their content is more valuable as bits on a hard drive or wire than as plastic disks. Or maybe they fear that digital distribution leads to piracy. Or maybe, and this is what I think the issue is, they are worried that one digital distributor like Apple will some how dominate the market and dictate the terms. What’s there bright idea? Torpedo the digital form with an outlandish price tag so you can say “see, no one wants it delivered through iTunes. Let’s focus on DVD’s.”
Good luck with that.
has it occurred to you that may be Apple has priced it at that high a price? (just like they price every show at $1.99 regardless of its demand or quality)
Is that a statement or a question? I think you need to look at the other season pricing options available. I buy seasons all of the time for less than $1.99 per episode. I’d also argue that Apple generally sets the maximum price and media owners rise to that bar.