Up early to pre-order a new iPhone. As of last week, my household is one mobile phone down from previously optimal levels. It seemed like the perfect time to get a new iPhone. Unfortunately Apple’s servers disagreed. I spent about 40 minutes refreshing my browser and enjoying the familiar “We’ll be right back” post-it styled note.
I’ve never pre-ordered an iPhone before so maybe my experience today was typical. I was surprised that what I actually pre-ordered was a reservation for an iPhone pre-order. I was informed at the end of the process that I would receive an email with further instructions “when it was time to complete” my order. I’m not complaining, I was just surprised that it was not more Apple-like. It was still much better than the usual AT&T web-of-confusion.
We are continuing a family-plan that started with waiting in line for the very first iPhone release. We’ve been thrilled with the phone ever since. Insanely Great.
iPhone 4S, black, 64GB, AT&T.

I got the same thing… Hope it works out for the both of us! iPhone 4S White 16GB
That’s what happened when I put through my wife’s order. When I did my own (seperately) it went like a normal Apple store order all the way through checkout.
Now I feel reassured that I didn’t do something wrong.
I had the EXACT same experience as you, and even ordered the exact same phone. My 3GS is really showing its age, now. If this is the way iPhones will now be released, I guess I’ll be on the ‘S’ plan. :) I’m getting the bad feeling that even ordering now will get you your phone on the 14th, meaning I didn’t have to wake myself up at 3am (EST) and keep trying to connect for 40 minutes. Oh well, I guess that’s my version of waiting on line at an Apple store.