I tried out the new Amazon music service. I have to say watch out Apple! It is just about as easy to use as iTunes, although finding music isn't as straight forward. The albums are a couple of bucks cheaper (for select titles) and the download process couldn't be any easier. Once you are logged in on their website and have installed the Amazon Downloader, you just purchase the album and away it goes. It loads straight into iTunes with high quality art work included. One minor benefit is that you don't have to stop watching your video in iTunes just to download some music.
If Amazon is being truly honest about the "No DRM" claim for the music, then this will definitely give Apple some much needed competition. I am positive that this early pricing scheme will change after an introductory period. Kind of like free crack to get you hooked. I'm very skeptical of the major record labels. They have been throwing tantrums over Apple's instance on $0.99 per track. I find it hard to believe they want to sell the music for less.